Marketing Video Script

Synapse Content Radar — AI Video Marketing Script

Two cuts from one script: a 45-second explainer (landing page, YouTube
pre-roll) and a 15-second teaser cut down from the same beats (social
ads, Reels/Shorts/TikTok). Built to be fed directly into AI video tools —
each scene has a generation prompt, not just a description.

Suggested tools: Runway Gen-3 / Pika / Sora for the b-roll and
screen-recording-style shots; HeyGen or Synthesia if you want a talking
avatar narrator instead of voiceover-only; ElevenLabs or Play.ht for the
voiceover track; CapCut or Premiere for final assembly and captions.

Format: 16:9 for the 45-second landing-page cut, 9:16 for the
15-second social cut. Keep captions burned in either way — most social
video is watched muted.


45-SECOND CUT — “The Only Number That Matters”

Scene 1 — The Hook (0:00–0:04)

Visual (AI generation prompt): “A content manager sitting at a desk,
laptop open to a blank WordPress editor, cursor blinking in an empty
title field. Overhead shot, soft morning office light, slightly tired
expression, coffee cup nearby. Realistic, modern office, muted color
grade.”

On-screen text: “What do I publish today?”

Voiceover: “Every content team has this morning.”


Scene 2 — The Problem (0:04–0:09)

Visual (AI generation prompt): “Fast montage: browser tabs opening
rapidly — a news homepage, a competitor’s blog, a trending-topics
dashboard. Quick cuts, slightly chaotic energy, screen-recording style
with cursor visible.”

On-screen text: “Five tabs. Two hours. Still guessing.”

Voiceover: “Trending topics don’t tell you what to write. They tell
you what’s popular — and popular isn’t the same as missing from your
site.”


Scene 3 — The Reveal (0:09–0:17)

Visual (AI generation prompt): “Clean screen recording of a
WordPress admin dashboard. A button labeled ‘Run Analysis’ is clicked.
A loading state briefly appears, then a grid of ranked opportunity cards
animates in one by one, each with a colored badge — red, yellow, green —
and a numeric score. Bright, clean SaaS-dashboard aesthetic, generous
white space, smooth easing on the card animations.”

On-screen text: “Synapse Content Radar”

Voiceover: “Synapse Content Radar reads your sitemap, your
competitors’, and live market news — then ranks exactly what’s missing.”


Scene 4 — The Proof (0:17–0:25)

Visual (AI generation prompt): “Close-up screen recording: a cursor
hovers and clicks to expand one opportunity card tagged with a red badge.
The expanded view reveals two text fields appearing with a typewriter
animation: ‘Coverage rationale’ and ‘Momentum evidence,’ each filling in
with a sentence of text. Clean SaaS UI, red accent color on the badge
only.”

On-screen text: “Every gap comes with the receipts.”

Voiceover: “Not just ‘this is trending’ — exactly what your
competitors published, and what the market’s actually saying right now.”


Scene 5 — The Payoff (0:25–0:33)

Visual (AI generation prompt): “Screen recording: cursor clicks a
button labeled ‘Create Draft’ on an opportunity card. Instant cut to the
WordPress post editor, now populated with a headline, a subheading, and
an opening paragraph, cursor blinking at the end ready for a human to
keep writing. Smooth cut, satisfying ‘it’s already done’ feeling.”

On-screen text: “One click. Real draft. Nothing auto-publishes.”

Voiceover: “One click turns it into a WordPress draft. Your team
still fact-checks, sources it, and publishes on your terms.”


Scene 6 — The Trust Beat (0:33–0:39)

Visual (AI generation prompt): “Simple, elegant icon animation: a
padlock icon locking closed over a key shape, then three small generic
AI-provider icon placeholders (abstract circular icons, not real brand
logos) fading in side by side, labeled with plain text underneath: OpenAI,
Anthropic, Gemini. Minimal, flat design, on a white background.”

On-screen text: “Bring your own AI key. Your data never leaves your server.”

Voiceover: “Bring your own key — OpenAI, Anthropic, or Gemini. Your
sitemap and your drafts never touch our servers.”

Note: generate the three provider icons as plain abstract shapes or use
text labels only — don’t attempt to reproduce the actual OpenAI/Anthropic/
Google logos, which are trademarked.


Scene 7 — The Close (0:39–0:45)

Visual (AI generation prompt): “Clean end card: white background,
the product wordmark ‘Synapse Content Radar’ centered, with a single
line of tagline text beneath it fading in. Minimal, confident, plenty of
negative space, matches a modern SaaS brand aesthetic.”

On-screen text: "Synapse Content Radar
Stop guessing what to publish today.
Free on WordPress.org — synapse.teddyx7.shop/"

Voiceover: “Synapse Content Radar. Stop guessing what to publish
today.”


15-SECOND CUT — Social Teaser

Same asset library, tighter edit — pull straight from Scenes 1, 3, 5, and
7 above, re-timed:

Time Scene On-screen text
0:00–0:03 Scene 1 visual, no VO “What do I publish today?”
0:03–0:08 Scene 3 visual “Synapse Content Radar ranks your content gaps.”
0:08–0:12 Scene 5 visual “One click → WordPress draft.”
0:12–0:15 Scene 7 visual “Free on WordPress.org”

Voiceover (single continuous line, ~13 seconds at natural pace):
“Stop guessing what to publish. Synapse Content Radar shows you exactly
what your competitors have that you don’t — and drafts it for you. Free
on WordPress.org.”


Production notes

  • Music: upbeat but not frantic — a confident, modern corporate-tech
    bed (think mid-tempo synth, not orchestral). Duck it under the
    voiceover, don’t compete with it.
  • Captions: burn in on-screen text exactly as written above; don’t
    rely on auto-captions for the voiceover line, since “Synapse Content
    Radar” and provider names commonly get mis-transcribed.
  • Color palette: align the dashboard mockup screens (Scenes 3–5) to
    the actual plugin’s admin CSS — 🔴 red / 🟡 yellow / 🟢 green badges,
    clean white cards — so the video matches the real product instead of a
    generic stock dashboard.
  • CTA consistency: every cut should end on the same URL
    (synapse.teddyx7.shop/) and the same tagline, so paid and organic
    placements reinforce each other.
  • Accessibility: full captions burned in (not optional — required for
    autoplay-muted placements on every major platform) and a version with
    the voiceover as a proper closed-caption track for platforms that
    support it separately.

— The TDX7 Team · synapse.teddyx7.shop/